Kathy, a skilled massage therapist, called me to discuss what she needed to know to start her own massage therapy clinic. She had been in the industry for over ten years, and was very skilled at working with her clients.She worked for another clinic and felt she was ready to start a business of her own. However, like many want-to-be entrepreneurs, she possessed the technical skills—massage therapy—but possessed little business management experience, and no self-employment experience.For many want-to-be entrepreneurs, discovering why businesses fail is a smart research project. It helps to uncover personal weaknesses, as well as begin to build up inherent strengths before investing in becoming self-employed.It also helps them better understand the dynamics of the industry they will be competing. For example, if competition is intense because of a large number of massage therapists in a geographic area, we can expect that there will be less market share per clinic, downward price pressure, and lower profit potential; this makes for difficult going, especially in the start-up phase of the business.Following are 10 reasons why small businesses fail to thrive. If you have an existing business, it might help to determine why your business […]
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Massage has been used for centuries in various cultures to manage stress, release toxins, and promote overall health and well being. Often today, massage is seen primarily as one piece of the puzzle in much needed stress reduction methods. However, massage can also be utilized for medicinal and relational purposes as well. It is often done on adults, but can also be effective for children and even for some pets. The key to getting the most effective massage is in understanding the different techniques of massage and determining which one is right for you.
Swedish Massage
Swedish massage has been around for centuries, and is a highly effective technique of massage that uses a variety of strokes to achieve a reduction in stress and a release of toxins from the body. The techniques of Swedish massage generally work through the top two layers of muscle in the back, allowing for a session that is both highly relaxing as well as invigorating. This is a good massage to use for relieving sporadic muscle tension and sore joints that can result. It is done with a combination of techniques of massage that include stroking, gentle lifting of muscles, tapping, vibrating and working thumbs […]
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There are many essential oils that can be extracted from plants flowers, roots and herbs. Many of them are therapeutic and can be used to promote healing in patients. They can be used for massage but should be used by professionals as when used incorrectly can harm and burn the skin. These oils can be mixed with massage oils and used to enhance the massage therapy experience. An example of this is lavender, which can help to relax the patient.
These oils should always be diluted when used on the skin as they can have toxic effects if used incorrectly. Here are some common plants that can be used as essential oils for massage therapy.
Chamomile: has long been used for medicinal and cosmetic purposes but can also be used for massage therapy. Its oil has a calming effect, which will in turn help the patient to relax and make massage therapy more effective.
Grapefruit oil: will also act as a calming agent
Juniper: relaxes muscles
Lavender: has a calming effect, be careful not to overuse, as it could become a stimulant.
Peppermint: is refreshing oil with a clean stimulating smell. It is good for many things including painful muscle relief.
Rosemary: relieves pain, headache and promotes […]
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